Due to the impact of the epidemic, this year’s Canton Fair will be held online in late June. Ren Hongbin, the assistant to the Minister of Commerce of China, introduced on the 10th that this online Canton Fair will mainly include three
parts: online display and docking platform, cross-border e-commerce zone, and live marketing services, focusing on B2B, taking into account some B2C platforms, to create all-weather online Foreign trade platform.
Online display and docking platform
This year’s Canton Fair will promote all 25,000 Canton Fair exhibitors to go online for display and will be divided into export exhibitions and import exhibitions according to the familiar original physical exhibition settings, and corresponding exhibition areas will be established respectively.
Among them, the export exhibition is divided into 16 categories of commodities according to electronic home appliances, daily consumer goods, textiles and clothing, medicine and health care, and 50 exhibition areas are set up;
The six major themes of electronic appliances, building materials, and hardware will be set up in the import exhibition, and all exhibits will be online at the same time.
We will optimize the query system and improve the search function in multiple languages to facilitate buyers to find exhibitors and exhibits. Through technical means, focus on promoting Chinese brand enterprises and commodities. At the same time, strengthen supply and purchase matching services, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions.
Cross-border e-commerce zone
Organize an event with the theme of “Synchronous Canton Fair, Global Business Opportunities” through the establishment of exchange links, in accordance with the unified name and image developed by the Canton Fair, to carry out online business activities at a unified time.
It mainly includes two parts: one is to set up the topic of cross-border e- commerce comprehensive pilot zone, publicize the work of each comprehensive pilot zone, and introduce a batch of cross-border e-commerce brand enterprises. The second is to select a batch of cross-border e- commerce platforms to highlight the characteristics of the “business-to- business” trade show. It mainly cooperates with the B2B platform, and at the same time, takes into account some B2C platforms, and encourages the platform to organize various enterprises that meet the quality standards to participate in this Canton Fair and expand the beneficiary enterprises.
Live marketing services
Establish online live broadcast columns and links, and set up a 10 × 24 hour online live broadcast room for each exhibitor.
This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online but also publicize and promote a large number of merchants at the same time through online broadcasts.
Before the exhibition, we will conduct special training for enterprises to improve their live broadcast sales capabilities. In addition, our platform will
also provide functions such as lookback on-demand, video upload, interactive communication, sharing, etc., to enrich the performance of the exhibition.
The content section about the first online Canton Fair is roughly these three sections. If you want to know how to better prepare for the upcoming online Canton Fair, you can poke here.
Among them, the online live broadcast sector can be said to be a big innovation. Then the hardware facilities will be very important, the clear camera, headphones, and microphones, and the decoration of the access signal area (lights, settings, layout, etc.).
The network requirements must be relatively high. After all, a large number of merchants may come in a short time. If you want to pull the camera to the sample room, workshop, warehouse, etc., all the configurations must be set up long beforehand.
If customers are interested in direct factory inspection, they also need small devices that track live broadcasts. Of course, mobile phones can basically meet the needs. But cooperation must be arranged in advance.
And this new form of the exhibition is also a huge test for the supplier’s professional level. Whether the Canton Fair will continue similar exhibitions in the future will play a huge role.