Global massage appliance industry development status and market trends in 2020

This article mainly discusses the current status of global massagers in the following six aspects

The global massage appliance market has entered a mature period

In recent years, massage appliances have grown significantly in the international market. And Chinese massage appliances have taken advantage of their strong manufacturing strength.

From the perspective of the size of the global massage appliance industry. The entire global massage appliance has grown significantly since 2011, with a compound annual growth rate higher than 8%.

From the perspective of the life cycle, the global massage appliance market has entered a mature period with steady growth. At present, the global massage appliance is the main consumer market, Europe, the United States, Japan, etc. It have matured and will continue to develop steadily in the future.

The global massager market size reached USD 15.03 billion in 2019

In recent years, the global massage appliance market has continued to grow. According to the “Feasibility Analysis Report of Shanghai Rongtai Health Technology Co., Ltd. on the Use of Funds Raised by the Public Issuance of Convertible Corporate Bonds.”

The global massage appliance market exceeded USD 10 billion for the first time in 2015. In 2017, the global massage appliance market size exceeded the US $ 12.5 billion. By 2019, the market size has maintained a growth trend, with the global market size reaching the US $ 15.03 billion.

Developed countries have completed manufacturing transfer

After entering the 21st century and after decades of market cultivation. The massage appliance industry has formed several major consumer regions in North America, Europe, East Asia, and Southeast Asia. In the production field, with the rise of China as a world manufacturing center, global massage appliances. The industrial chain began to transfer to China.

The unit price of exports continued to rise and the trade surplus widened

China, as the world’s largest exporter of massage appliances, has a relatively high proportion of exports of industrial products. The international market maintains a strong demand for Chinese massage appliances.

From the import and export unit price of massage appliances. The unit price of the export of massage appliances gradually rises. And the unit price of imports is more than twice the unit price of exports. In 2019, the unit price of Chinese massage appliance export was US $ 12.40 / unit. And the import unit price is US $ 27.44 / unit. From January to February 2020, The unit price of massage appliance imports rose to the US $ 33.8 per unit. An increase of 23.18% from 2019. The unit price of exports was the US $ 12.6 per unit, an increase of 1.61%.

Judging from the import and export trade of massage appliances. According to the General Administration of Customs of China, China’s massage appliances are gradually being exported. From 2017 to 2019, the export value of domestic massage appliances increased from USD 2.285 billion in 2017 to USD 3.047 billion in 2019.

The surplus of China’s massage appliance trade is gradually rising, from 2.174 billion US dollars in 2017 to 2.945 billion US dollars in 2019. Overall, domestic massage appliances have gradually formed a competitive advantage.

Chinese massage appliances are mainly imported from Japan, Shanghai imports more than half

In terms of importing countries, Chinese massage appliances are mainly imported from Japan, Indonesia, and other countries, accounting for 45.60% and 13.43%, respectively.

Judging from the import provinces of massage appliances, China’s import provinces in 2019 are mainly Shanghai, Guangdong and Zhejiang. The proportion is 59%, 24% and 7% respectively. The import volume of massage appliances in Shanghai is the largest, reaching US $ 60,413,400, accounting for more than half.

Chinese massage appliances are mainly sold to the United States

From the perspective of export by region, Chinese massage appliances are mainly sold to the United States, South Korea, and Japan in 2019, accounting for 27%, 14%, and 10%. In 2019, China’s export provinces and cities were mainly Guangdong, Zhejiang, and Fujian, accounting for 27%, 26%, and 17%, respectively.

Overall, the import and export of massage appliances in China are gradually becoming high-end, the export unit price of massage appliances is gradually increasing, and the export advantages of massage appliances in China are gradually increasing. It is expected that the future export scale, export value, and export unit price will be further improved.


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